Choose a brand that is dead or dying and rebrand this company to give it a new identity and images so it can better extend its business in the future. All the design should follow the original brand’s principles. 

FOR A HEALTHY

MIND AND BODY 

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Objective

Pond’s is a brand of beauty and health care products, currently owned by parent company the multinational corporation Unilever. Pond’s has scientific and medical associations because Pond’s Cream was invented as a medicine. I wanted to extend this brand to the women’s mental and physical health area. Women are bearing more and more stress in daily life and work, and more and more women have psychological and health problems. So I chose the soul of “natural healing” to reinvigorate the brand. I used the approach of natural healing to create happy, confident and energetic women who can enjoy the perfect life balance. 

Concept 

Pond’s rebranding guide book 

FORMAT 

Book / Branding 

​[0-1]

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DATE

Spring 2015