![](https://static.wixstatic.com/media/f77858_e5da3f7c739f489c9a4afd736f08fb72.jpg/v1/fill/w_210,h_288,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f77858_e5da3f7c739f489c9a4afd736f08fb72.jpg)
![](https://static.wixstatic.com/media/f77858_70d1735656744465a436d3f67e65dc68~mv1.jpg/v1/fill/w_482,h_448,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/f77858_70d1735656744465a436d3f67e65dc68~mv1.jpg)
The goal of this project was to redesign a magazine and develop a new concept and new way of expression through experimental typography and layout. The redesign could be produced as a new magazine or a book.
BLOOMBERG
MAGAZINE
// // //
Objective
The magazine chosen was the October 2013 issue of the marketing magazine, Bloomberg. The issue is about market dynamics and statistical data. I found that the infographics in this magazine were pretty interesting, so I chose them to be the inspiration for my book design. To totally change the layout and format of the magazine, I used various type treatments combined with infographic elements to show the sense of high tech and digitization. I played with sideways type and experimented with leading and kerning. This 7 by 10 inch book was designed using concertina format.
Concept
Redesign Bloomberg Magazine
FORMAT
Book
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![](https://static.wixstatic.com/media/f77858_a12fb241ef2f4ac098cf44c4e9c528a3~mv1.jpg/v1/fill/w_126,h_84,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f77858_a12fb241ef2f4ac098cf44c4e9c528a3~mv1.jpg)
![](https://static.wixstatic.com/media/f77858_56c1a92600804086a880bcf098eef9e8~mv2_d_5308_3612_s_4_2.jpg/v1/fill/w_114,h_77,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f77858_56c1a92600804086a880bcf098eef9e8~mv2_d_5308_3612_s_4_2.jpg)
![](https://static.wixstatic.com/media/f77858_549976e2bc1f4c37b501c64f6cb8fb4e~mv2_d_5760_3840_s_4_2.jpg/v1/fill/w_124,h_82,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f77858_549976e2bc1f4c37b501c64f6cb8fb4e~mv2_d_5760_3840_s_4_2.jpg)
![](https://static.wixstatic.com/media/f77858_5531281cb5a14c4a9edde089990a34c5~mv2_d_5760_3840_s_4_2.jpg/v1/fill/w_122,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f77858_5531281cb5a14c4a9edde089990a34c5~mv2_d_5760_3840_s_4_2.jpg)
![](https://static.wixstatic.com/media/f77858_ea840e1673dc44cab5f9360f8e1f9444~mv1.jpg/v1/fill/w_121,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f77858_ea840e1673dc44cab5f9360f8e1f9444~mv1.jpg)
![](https://static.wixstatic.com/media/f77858_0faa4148835d4d2db9e2f921be714855~mv1.jpg/v1/fill/w_125,h_88,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f77858_0faa4148835d4d2db9e2f921be714855~mv1.jpg)
![](https://static.wixstatic.com/media/f77858_445f056f19654d4c8a852e9b3a69df2b~mv2_d_5273_3705_s_4_2.jpg/v1/fill/w_136,h_96,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f77858_445f056f19654d4c8a852e9b3a69df2b~mv2_d_5273_3705_s_4_2.jpg)
![](https://static.wixstatic.com/media/f77858_552aae76feae40b6abc544ab97bb03dc~mv2_d_3794_4478_s_4_2.jpg/v1/fill/w_980,h_689,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/f77858_552aae76feae40b6abc544ab97bb03dc~mv2_d_3794_4478_s_4_2.jpg)
![](https://static.wixstatic.com/media/f77858_9483de7ab86b42c58e3bbc7508b8538a~mv1.jpg/v1/fill/w_135,h_79,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f77858_9483de7ab86b42c58e3bbc7508b8538a~mv1.jpg)
DATE
Spring 2014