This sign was a discount advertisement for felt pasted on the wall of an art supply store. I redesigned this sign as a brand logo for a felt store. I applied the texture and shape of felt to create the pattern of the brand in order to make it look fun and unified. I designed packaging with changing colors and styles of the pattern. I chose bright colors as the main colors and craft paper to make the pattern look natural. The general design delivers a feeling of handicrafts and joy.