The goal of this project was to design a visual system from a public notice sign that we found. Also develop different deliverables that relate to the message on the sign. 

MENDEL’S

FELT STORE 

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Objective

This sign was a discount advertisement for felt pasted on the wall of an art supply store. I redesigned this sign as a brand logo for a felt store. I applied the texture and shape of felt to create the pattern of the brand in order to make it look fun and unified. I designed packaging with changing colors and styles of the pattern. I chose bright colors as the main colors and craft paper to make the pattern look natural. The general design delivers a feeling of handicrafts and joy. 

Concept 

Mendel’s Store Visual System Design 

FORMAT 

Book / Web / Packaging 

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DATE

Spring 2013