![](https://static.wixstatic.com/media/f77858_e5da3f7c739f489c9a4afd736f08fb72.jpg/v1/fill/w_210,h_288,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f77858_e5da3f7c739f489c9a4afd736f08fb72.jpg)
![](https://static.wixstatic.com/media/f77858_8f37e098f5f541b7991d555032584f29.jpg/v1/fill/w_482,h_437,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/f77858_8f37e098f5f541b7991d555032584f29.jpg)
The goal of this project was to design a visual system from a public notice sign that we found. Also develop different deliverables that relate to the message on the sign.
MENDEL’S
FELT STORE
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Objective
This sign was a discount advertisement for felt pasted on the wall of an art supply store. I redesigned this sign as a brand logo for a felt store. I applied the texture and shape of felt to create the pattern of the brand in order to make it look fun and unified. I designed packaging with changing colors and styles of the pattern. I chose bright colors as the main colors and craft paper to make the pattern look natural. The general design delivers a feeling of handicrafts and joy.
Concept
Mendel’s Store Visual System Design
FORMAT
Book / Web / Packaging
​[0-1]
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![](https://static.wixstatic.com/media/f77858_987cae68fc2c4eb7bfaa7e769e5f717d.jpg/v1/fill/w_123,h_82,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f77858_987cae68fc2c4eb7bfaa7e769e5f717d.jpg)
![](https://static.wixstatic.com/media/f77858_e23a0c186a3d4b468b8eb5ca32f7501e.jpg/v1/fill/w_123,h_82,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f77858_e23a0c186a3d4b468b8eb5ca32f7501e.jpg)
![](https://static.wixstatic.com/media/f77858_854be90f47374280a1dd737e8face349.jpg/v1/fill/w_129,h_86,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f77858_854be90f47374280a1dd737e8face349.jpg)
![](https://static.wixstatic.com/media/f77858_763e069a893249548dc301f84d8cc254.jpg/v1/fill/w_132,h_88,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f77858_763e069a893249548dc301f84d8cc254.jpg)
![](https://static.wixstatic.com/media/f77858_cfb8eb2011914c438f007ba3b824e3f0.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f77858_cfb8eb2011914c438f007ba3b824e3f0.jpg)
![](https://static.wixstatic.com/media/f77858_f8063f30a28f47f69549a76444a268ef.jpg/v1/fill/w_128,h_85,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f77858_f8063f30a28f47f69549a76444a268ef.jpg)
![](https://static.wixstatic.com/media/f77858_95bbe24619d24871a16df6c2f8684553~mv2_d_5292_3660_s_4_2.jpg/v1/fill/w_980,h_553,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/f77858_95bbe24619d24871a16df6c2f8684553~mv2_d_5292_3660_s_4_2.jpg)
![](https://static.wixstatic.com/media/f77858_277e66edc2ef4bb29d2eb3ac25c948bf.jpg/v1/fill/w_131,h_88,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f77858_277e66edc2ef4bb29d2eb3ac25c948bf.jpg)
![](https://static.wixstatic.com/media/f77858_2282b256d8b44dc9a16f66050e0d035f.jpg/v1/fill/w_132,h_95,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f77858_2282b256d8b44dc9a16f66050e0d035f.jpg)
DATE
Spring 2013