Bloody Brotherhood is a Hong Kong gang themed John Woo film festival. John Woo is a Hong Kong film director. John Woo’s films always emphasize male bonding and brotherhood and show admirable masculinity. So I created this John Woo film festival is in order to advocate justice and loyalty and promote Asian Pacific American and Asian international cinema. My design is based on the theme of avenging friends. So I designed an “avenger box” to hold all my festival deliverables.

Concept